And the advent of multiple technologies, including native 4k laser projection, audio tech capabilities, interactive capabilities powered by lidar, scent capabilities, allowed me and the team to really layer technologies together, to be more of a supporting character for the content that gets displayed.” “We have a very large and beautiful canvas for audio, video, interaction, a true multisensory experience. “What I like to say is, we have created, and are creating, a new media format,” Allen said. We were actually looking in New York City for a long time to find the right spot, but when we saw this one, we said, ‘Let’s start here.’” So, when we saw it, we went, ‘We’re going to put the world’s first Illuminarium here. “We just loved the energy - you know, when you’re on the BeltLine you’re kind of on an adventure, and we just loved that vibe. “We saw the location on the BeltLine and it just felt perfect,” Greenberg said. And we saw these trends, in what some people call the experience economy, and thought we could do something really special.” “Things like Team Lab in Tokyo, and Atelier des Lumières in Paris, and Meow Wolf in Santa Fe. “I think it’s no secret that there are some amazing experiences that have opened all over the world,” Greenberg said.
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